TeeJaw Blog

A Positive Campaign Ad

Posted in Government and Politics by TeeJaw on Tuesday, January 3, 2012, 2: 07 PM

This is an example of a positive campaign ad, about as good as I’ve seen.  A positive approach is when the candidate tells you what is good about him (or her) and not what is bad about everyone else.  This is not to say negative campaigning will or should ever stop.  It won’t for one simple reason:  It works.  People say with their mouths that they hate negative campaigning, but they don’t say that with their votes.   Negative ads get votes so negative campaigns will always be with us.  That’s not to say that merely being negative is enough.  One must also hit the right notes.  Michelle Bachmann found that out when she released Ed Rollins to attack Sarah Palin and it backfired on her.  But it’s still true that in politics the cliche about nice guys finishing last is as true at it can ever be.  It’s good to see a positive campaign ad like this once in a while.

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